Social Media Optimization Training

Duration: 30 Hours     Modules: 7


Social Media Optimization courses will instruct the good practices to use social media channels efficaciously for advertising purposes. Our Social Media Optimization course in East Delhi Shahdara consists of theoretical knowledge along with the practical information. We will train you on the professional Social Engine optimization such as Brand Awareness, Engagement and Conversion. You will learn how to boost your brand through social media channel & promote your brand digitally.

Module 1: Facebook Account

  • Facebook Marketing Fundamentals
  • Facebook Account Creation
  • Facebook Profiles
  • Hashtag
  • Business Categories
  • Creating Facebook Company Pages
  • Page Info and Settings
  • Facebook Page Custom URL
  • Invite Page Likes
  • Featured Video
  • Pin Post and Highlights
  • Scheduling Posts
  • Facebook Events
  • Reply and Message
  • Facebook Insights Reports
  • Competitor's Facebook
  • Page Ban User on Facebook Page
  • Connect with Twitter
  • Group Joining

Module 2: Instagram Marketing Facebook Ad Campaigns

  • Organic v/s Paid
  • Defining Ad Objective
  • Performance Matrix
  • Ad Components
  • Designing Creative Image
  • Facebook Ad Structure
  • Setting Up Facebook Ad Account
  • Create Ad -Targeting
  • Create Ad -Budgeting
  • Create Ad -Creative
  • Content and CTA
  • Boosting Page Posts
  • Page Promotion
  • Video Promotion
  • Similar Ads and Audiences
  • Tracking Pixels Code
  • Remarketing -Website Visitors
  • Custom Audiences -Look Alike
  • Custom Audience -Saved Group
  • Managing and Editing Ads
  • Ad Reports and Ad Insights
  • Billing and Account

Module 3: Facebook Advance Strategies

  • Facebook Business Manager
  • People, Pages and Roles
  • Ad Accounts Configurations
  • Shared Login for FB Business A/c
  • Link youtube channel with Facebook
  • Billing and Payment
  • Email Targeting on Facebook
  • Facebook Offers
  • Posts for Location
  • Save Time with Third Party Tools
  • Practical Examples

Module 4: Twitter Marketing

  • Understanding Twitter
  • How to do marketing on Twitter
  • Advertising on Twitter
  • Posting on Twitter / Image Size
  • Creating Campaigns
  • Types of Ads
  • Tools of twitter Marketing

Module 5: Pinterest Marketing

Module 6: LinkedIn Marketing

  • Creating LinkedIN Account
  • Updating Contact Information and Links
  • Designing Profile and Summary
  • Managing Connections
  • Advance Searching
  • Who Viewed Your Profile
  • Endorsements -Publishing and Receiving
  • Creating LinkedIN Company Page
  • Updating Products and Services
  • Creating Showcase Pages
  • Engaging with Updates
  • Running Paid Campaigns
  • Recruitment through
  • LinkedIN LinkedIN Groups
  • LinkedIN Mobile App
  • Profile Creation
  • Company Page
  • Connection
  • Page Like
  • Insta Feed
  • Insta Posts
  • Insta Story
  • Increase Followers
  • Pintrest Followers

Module 7: YouTube Marketing

  • Facebook Account
  • Uploading Videos
  • Uploading Defaults
  • Video SEO
  • Google Pages for YouTube Channel
  • Verify Channel
  • Custom Channel URL
  • Channel ART
  • Channel Links
  • Channel Keywords
  • Branding Watermark
  • Featured Contents on Channel
  • Creator Library
  • Practical Examples
  • Channel Navigation
  • Video Thumbnail
  • CTA –Annotation
  • CTA –Extro
  • CTA –Cards for Mobile
  • Redirect Traffic to Website
  • Post Upload Enhancements
  • Live Broadcasting
  • Managing Playlists
  • Managing Comments
  • Managing Messages
  • Monetization with Adsense
  • Paid Youtube Channel
  • Channel
  • Analytics
  • Real Time Analytics