Pay Per Click Training

Duration: 30 Hours     Module: 1


The advanced pay per click training will transfer you into an ad agency-ready paid marketing professional. Our PPC Certification training course will fast-track your Google Ads career with hands-on experience in managing paid marketing initiatives. Our PPC expert courses has been created with the intent helping working professional, business owners, job seekers, freelancer work, students and Advertisers. AWS offers the best PPC pay per click training course in Shahdara, East Delhi and covers an extensive list of topics that make you competent digital marketers.

Module 1: SMM / PPC

  • Google Adwords Basics
  • Understanding in organic search results
  • Introduction to Google Ads & PPC Advertisment
  • Overview of Microsoft Adcenter (Bing & Yahoo
  • Setting up Google Ads Account
  • Understanding Google Ads Account Structure
  • Campaign, Adgroups, Ads, Keywords etc.
  • Type of Advertising campaigns : Text Ads, Display
  • Ads, Video Ads, Shopping Ads, App Install
  • Difference between search and display campaign
  • How does adwords rank ads
  • Understand adwords algorithm (adrank) in detail with example
  • Quality Score
  • Why quality score is important
  • What is CTR ?
  • Why CTR Important understand bids
  • Advanced level bid strategies
  • Understanding ad-extensions
  • Enhance CPC
  • What is flexible bidding strategies
  • Understand ad-extensions
  • Types of ad-extensions
  • Adding –ad extensions in our campaign
  • Creating adgroup using tool
  • Understanding keywords
  • Finding relevant keywords
  • Adding keywords in ad-goup using keywords
  • planner tool
  • Understanding types of keywords Broad, Phrase, Exact, BMM, Synonyms & Negative
  • Examples of types of keywords
  • Crating ads
  • Targeting Location
  • Ads on different devices
  • Targeting local Market
  • How to increase mobile search
  • Understanding ad matrics Display & destination
  • URL
  • Understanding Landing Pages
  • Examples of types of keywords
  • Creating ads
  • How to write a compelling ad copy
  • Best & Worst examples of ads creating ads
  • Tracking performance / Conversion
  • What is conversion tracking why is it important
  • How to set up conversion tracking
  • Adding tracking code in your website